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Thursday, October 8, 2026
Digital Spur

The Year's Biggest Blockbusters Instructed Us to Take Down the Elite Once More. We Still Ignore the Message.

A recurring idea courses through many of 2025's genre movies. This notion that stretches all the way back to the time of silent film comedy. In the new *Superman* film, the villain is a greedy, heartless billionaire using his enormous resources to defame Earth's superhero icon while controlling world events to enrich himself. In *Jurassic World: Rebirth*, the bad guy is a privileged biotech mogul spending tens of millions to trap the heroes into a dinosaur-packed arena for his own profit. In Disney's *Zootopia 2*, the villains are a clan of extremely affluent lynxes who stole a well-meaning mother's beneficial creation and framed her for murder, solely for their dynasty's gain.

A Lineage of On-Screen Class Warfare

In *The Running Man*, a wealthy media magnate plays a rich antagonist operating a TV network that makes millions by taking advantage of and killing people enduring extreme hardship, while leveraging digital impersonations and a powerful media apparatus to portray them as greedy, lazy, scary criminals. *Wicked: For Good* doesn’t emphasize class division in such a blunt manner, but its villains enjoy conspicuous opulence while taking advantage of and mistreating Oz's most vulnerable population, driving them into unemployment and into cages or slavery. The Chinese animated hit *Ne Zha 2*, the year's highest-grossing film, sets the tough people of a impoverished farm town against haughty aristocrats who dwell in lavish gleaming towers above the clouds. Interestingly, the zany comedy reboot of *The Naked Gun* centers on a billionaire's scheme to trigger planetary doom — for financial gain, naturally.

There is little especially new in a run of movies assuming as fact that the wealthy have disproportionate control, are devoid of conscience, and a bottomless, entitled desire for greater riches. "The wealthy are antagonists and scrappy underdogs are heroes" as a concept stretches back to the birth of movies, with the Little Tramp's adventures setting his perpetually impoverished Little Tramp character against fat cats, authority figures, and clueless rich men. From the Mickey Rooney/Judy Garland "Let’s put on a show" movies from that era to the 1980s dance movies that refreshed that very premise for the era of the greedy, harmful tech-bro villain, the whole legacy of cinema is packed with "eat the rich" stories, which take it for granted that wealth is incompatible with fundamental decency, and celebrate the neutralizing, downfall, and sometimes elimination of powerful, wealthy people.

The Release That Fails to Transform

Nevertheless, inexplicably, we never actually consuming the elite. Whenever elected officials respond to a new mass shooting event by faulting violent video games, I sigh with frustration, because if people actually were that susceptible — if regular exposure to an idea via media was enough to cause it to infiltrate the societal mindset — certainly American society wouldn’t still idolize billionaires. Still the headlines reveals every single day that a alarming number of Americans subconsciously associate wealth with competence and importance, even after one hundred years of the world's most beloved movies promoting a contradictory message.

If anything, it seems like the endless parade of class-conscious storylines in American cinema has given us a safety outlet that hinders meaningful change. Given a frequent serving of mostly happily-ever-after stories where the everyman triumphs, while the billionaires are stripped of power and embarrassed, everyone can leave the theater content about good conquering evil. These movies are like cautionary fables, implying that the system works, and that determined protagonists will identify any corrupt individuals among the mostly industrious, moral, worthy wealthy who lifted themselves on their own merit.

An Angrier Edge in 2025

But while 2025's movies do not break new ground in that regard, they certainly adhere to some recent trends among eat-the-rich stories: They’re getting more furious, more pointed, more direct, and observably more violent. It’s rarely enough nowadays to see rich people learn a useful lesson in empathy, like in 1941's *Sullivan's Travels*, or forfeit their fortune to the people they exploited, like in 1983's *Trading Places*. In 2025, greedy, hateful affluent villains were killed by fantastical monsters (*Death of a Unicorn*) and devoured by a colossal prehistoric creature (*Jurassic World: Rebirth*). They were blown up on a hostile planet (*Mickey 17*) and shot in the face at close range on national television (*The Running Man*). They were stabbed to death with a improvised weapon (*Companion*) and assaulted fatally by an ambitious rival (*Him*).

"Almost none of 2025’s ultra-rich villains get the packed into a police car finale, possibly since it’s become so clear that rich people function with their own legal rules, and are highly probable to buy their way out."

The "arrested and awaiting trial" ending isn’t cathartic anymore. Conversely, these villains are apt to die at the conclusion of their movies, often in notably horrific, fitting ways.

Key Exclusions

A few stories differ, undoubtedly. Lex Luthor in *Superman* is only humiliated, exposed, and sent to prison. Sinful schemer Julian Dillinger in *Tron: Ares* winds up banished to the virtual grid, teasing that he is being saved for a follow-up film. Korda in Wes Anderson's *The Phoenician Scheme* is stripped of all his money and is redeemed as a person. The wealthy lynx dynasty members in *Zootopia 2* are revealed to be culprits, but they don’t meet|avoid

By

Levi Garcia

Elara is a seasoned digital strategist with over a decade of experience helping brands thrive online through innovative marketing techniques.

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